http://sarahfrankxv.com/index daily 1.0 2017-08-10 https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1498757578603-V7C1WNNC0WFM09THOZJ4/Screen+Shot+2016-02-02+at+10.40_ori.jpg UX/UI https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475353254645-ZEJ5ODWYCCPYZ80IPQY4/image-asset.jpeg UX/UI My redesigned sign-up modal. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475353284943-JIAXBSAKDXFPE6JFF8LB/image-asset.jpeg UX/UI My alternative design to a modal - a full-page splash design. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1498757562597-7XQTSBFBAWO64ND9NXGJ/image-asset.jpeg UX/UI Original Sign-Up Modal https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344844988-X58PJY98KO49DP05LG8T/3.0_Affirm_ProductPage_v.jpg UX/UI - Product Detail Page with Affirm Messaging https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344845248-6H6GF3RCWOFUCVHYGFXI/3.0_Affirm_ProductPage_v5.jpg UX/UI - Affirm Modal Pop-Up User would be shown this modal if they clicked the question mark next to the 'As Low As' messaging. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344847751-6Q1OJ9FX0PC635HOINFY/3.0_Affirm_ProductPage_v5atc.jpg UX/UI - Add-To-Cart with Affirm Messaging https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344843342-JRU1NPVNL29WHB8NBMF6/3.0_Affirm_Cart_v5.jpg UX/UI - Cart with Affirm Messaging https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344840411-11TKCZJ5X0WPYLBOEIWK/3.0_Affirm_LandingPage_v2.jpg UX/UI - Affirm Landing Page https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475344846573-L8WT4O0OLPEXZT8POJ0V/Affirm.jpg UX/UI - Email Blast Advertising Affirm https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475362866739-74FG96ZNWAMSJFY340MW/d0.jpg UX/UI - Welcome Email Day 0 This email would send out to users right after they signed up for Dot & Bo. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475363477281-HQCTOH5T90HYZAC0MHUU/d1.jpg UX/UI - Welcome Email Day 1 This email would send 24hrs after the user first signed up. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475363655499-1QLOKMSJU4OQFOY4E0R2/DESIGNtriggered_v6-2+copy.jpg UX/UI - Design Advice This email we tested out a new design format in order to try and reengage users with our content. Instead of sending an email that looked just like our daily emails, we changed it up a bit, and reminded the user of the different types of content we offer. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475362520713-D1GR38CKGM8EYWN81478/FREESIP-2+copy.jpg UX/UI - Free Shipping Promo This email is part of the Welcome Series Drip and would be sent to users who have not purchased or added to cart after a certain number of days from sign up. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475362542616-UDOB46IO4MD4DIP68J07/NEW-2.jpg UX/UI - Secret Sale This email is part of the Welcome Series Drip and would be sent to users who may or may not have made a purchase since sign up, but as a way to reengage and convert. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475362554704-O5WZJSQYO09MKZJLLVVE/NEW-2+copy.jpg UX/UI - New Arrivals This email is part of the Welcome Series Drip and was sent to users who have purchased since sign up, but as a way to keep them shopping by showing them new items. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475362508014-IIZLNKMAJ0YE0D79VNQD/15-2+copy.jpg UX/UI - 15% Off Promo This email is part of the Welcome Series Drip and was be sent to users who have not purchased or added to cart after a certain number of days from sign up. We did multiple A/B tests with this concept, the first being 10% vs 15% vs 20% off, to see what % increased conversions. Next we tested email format, this design vs. a more 'letter' style (see next image) https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475350141482-K35ZNZL1UI4A8CBB2XV9/Screen+Shot+2016-05-12+at+8.34.16+AM.png UX/UI - 15% Off Promo Test This email is part of the Welcome Series Drip and was be sent to users who have not purchased or added to cart after a certain number of days from sign up. We tested this email design against the previous image with the more sale looking email. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475350068284-NMGLVD06ZB7Y6YCDLVWN/FreightEmail.jpg UX/UI - Freight Shipment Email This email was created as a way to inform customers about their upcoming freight shipment and our policies. https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475357216740-CDPIKADYE7RFVIXF0BEI/Header-D_3CART-3+COPY.jpg UX/UI https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475364593381-P1UVWXGC1E1A0QMAFVZL/image-asset.jpeg UX/UI New Drop Down Menu Design - Please Click to View Larger https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475358016610-3G66HKY6DTDZ41IA8C75/OLD-M.jpg UX/UI Old Mobile Header Menu Design https://images.squarespace-cdn.com/content/v1/56c11a022eeb8107dd3ab511/1475356936029-0K4T1QD6KVRK3JWU866Z/Header-D_3CART-3.jpg UX/UI Account Drop Down Menu 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