DOT & BO EMAIL DESIGN

As Art Director, one of my roles was to oversee all marketing & transactional email efforts. I was responsible for reporting our weekly email KPIs to the rest of management, as well as designing, coding, and implementing growth strategy emails as part of our customer lifecycle. Finally, I oversaw my team of designers who created our daily blast campaigns for our curated collections and sales. 

Below are emails I designed, coded, and sent out to our customers - most are part of our Welcome Series emails, which we revamped by designing more engaging emails, adjusting when we sent out the emails, and overall, we shortened the welcome drip. We performed a number of A/B tests and in the end, we saw an increase in the number of opens, clicks, and revenue with our new strategy. 
Please click on a thumbnail to view the emails larger and to scroll through the gallery.